Logan Hefflefinger

Growing up in the coveted days of MTV's Saturday morning Top 20, Logan developed a love for music videos watching iconic work by Duran Duran, U2, George Michael, Beastie Boys, and Nine Inch Nails. Chasing that music video euphoria, he began his career in 2002 at The Whitehouse Santa Monica, honing his craft editing videos for Eminem, Will.i.Am, Regina Spector and Weezer among others.

Over the years he has enjoyed collaborations with directors Chris Milk, Paul Hunter, Paul Minor, Marc Webb, Jared Hess, Andreas Nilsson and Michael Downing and worked with agencies CP+B, Dieste, 72andSunny, TBWA|Chiat|Day, The Richards Group, and Saatchi & Saatchi. His work has contributed to brands AT&T, Jeep, Old Navy, Nike, Ram and Netflix, and to the feature films Moneyball, and The Amazing Spider-Man. Since joining Lucky Post, his work has earned three AICE nominations and a win for Timberland “Life In Motion.”

Unbound by the traditional storytelling landscape, Logan was part of the editing duo on “Walking New York” a virtual reality experience that takes viewers on an immersive journey. WITHIN founder Chris Milk co-directed with Zach Richter, and employed virtual reality spherical filmmaking to document the creation of a large-scale photograph for the cover of the New York Times Magazine. Logan also completed the edit for WITHIN’s first episodic VR series The Possible “Hello, Robot” directed by David Gelb.