Baylor Scott & White Health Is “Always Ready” In New Spot Edited by Logan Hefflefinger
The new spot for Baylor Scott & White Health focuses on what matters: getting back to better. Edited by Lucky’s Logan Hefflefinger for agency Launch, “Always Ready,” is a tribute to seeing challenges as the opportunity to improve in all ways. One of the largest not-for-profit health care systems in the United States, Baylor Scott & White Health includes 50 hospitals and more than 7,500 active physicians to aid people with the things they face when it comes to their health, whether to improve life or to bring new ones into the world.
“I am happy to be involved in a project that considers the responsibility of evolving systems and processes for the better in the face of something difficult,” says Hefflefinger. “It’s something on everyone’s mind but, if you’re like me, you may not have considered how the massive impact of the pandemic would affect the medical community moving forward.”
In addition to creative editorial, Lucky provided color, audio mix, and finish for the commercial, directed by Will Graham. View the spot here.