News

Salvation Army Campaign Shows Poverty’s Many Impacts On Hardworking Americans

A powerful Salvation Army campaign reminds viewers that every day there are 40 million hard-working Americans facing challenges related to poverty. In one spot, we are reminded that hunger doesn’t care if she’s just a kid, and time cards don’t care if the car breaks down, just as the bus route doesn’t care that it is a mile from the nearest grocery store. Another asks us to consider the difference between scared and safe, between moving out and making rent, between helpless and hireable. In each instance, the answer is you - people who contribute to the Salvation Army to help its many and diverse programs around the country. Lucky Post is honored to have contributed to helping The Richards Group bring the campaign to life.

“This year’s Salvation Army campaign is especially powerful, with real people, authentic situations, and the variety of support services The Salvation Army provides,” says Lucky Post Editor Marc Stone. “It feels important to be a part of the effort, lead with incredible stewardship by The Richards Group, to get the word out about the organization. Unexpected challenges can have massive consequences for people simply trying to make a better life, and what The Salvation Army does to help is very often lifesaving.”

Watch it here.

Salvation Army Campaign Shows Poverty’s Many Impacts On Hardworking Americans


A powerful Salvation Army campaign reminds viewers that every day there are 40 million hard-working Americans facing challenges related to poverty. In one spot, we are reminded that hunger doesn’t care if she’s just a kid, and time cards don’t care if the car breaks down, just as the bus route doesn’t care that it is a mile from the nearest grocery store. Another asks us to consider the difference between scared and safe, between moving out and making rent, between helpless and hireable. In each instance, the answer is you - people who contribute to the Salvation Army to help its many and diverse programs around the country. Lucky Post is honored to have contributed to helping The Richards Group bring the campaign to life.

“This year’s Salvation Army campaign is especially powerful, with real people, authentic situations, and the variety of support services The Salvation Army provides,” says Lucky Post Editor Marc Stone. “It feels important to be a part of the effort, lead with incredible stewardship by The Richards Group, to get the word out about the organization. Unexpected challenges can have massive consequences for people simply trying to make a better life, and what The Salvation Army does to help is very often lifesaving.”

Watch it here.