Lana Del Rey lives large in the new music video “Doin’ Time” edited by Logan Hefflefinger
To create a journey of epic proportions - think modern-day Attack of the 50 Foot Woman - director Rich Lee united with editor Logan Hefflefinger in a collaboration built to deliver on a massive scale. In the video, Ms. Del Rey awakens from a slumber in the viaduct of the Los Angeles river, a place known for icon film scenes and scant water. Stepping around downtown she eventually lands at the sandy shores of Venice Beach, where a splash reveals her to be a part of a drive-in movie. Her starring role takes another unexpected twist as she plays both observer and celluloid giant who can travel anywhere.
For editor Logan Hefflefinger, the project was a return to his love of music videos and the opportunity to collaborate with a director who he has long known and admired. Working in Los Angeles, Logan began the edit simultaneous to elements being shot, for immediate input about key narrative moments in anticipation of visual effects magic that would take the music video to new heights and dimensions.
“Doin’ Time” quickly earned over 10 million views, and counting, with appreciative fans along for the surreal journey.