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It’s Easy to “Choose” with TGIFriday’s

The docu-style spot turns the classic product comparison on its head in TGIFriday’s “Choose,” where everyday people confirm that in the contest of tiny vs. big, the large ribs always win.

Volunteers lined up at the pop-up event to receive massive or micro ribs. Editor Elizabeth V. Moore helped design a story that captured both the humor and results of “Choose,” while sound designer Scottie Richardson voyeured through the raucous event, sharpening the unscripted conversations that echo the tasty sentiment. 

Read more about campaign here.

It’s Easy to “Choose” with TGIFriday’s


The docu-style spot turns the classic product comparison on its head in TGIFriday’s “Choose,” where everyday people confirm that in the contest of tiny vs. big, the large ribs always win.

Volunteers lined up at the pop-up event to receive massive or micro ribs. Editor Elizabeth V. Moore helped design a story that captured both the humor and results of “Choose,” while sound designer Scottie Richardson voyeured through the raucous event, sharpening the unscripted conversations that echo the tasty sentiment. 

Read more about campaign here.