Logan Hefflefinger Cuts Adventure Campaign for Toyota via Saatchi&Saatchi
In the series of ten 15-second online spots the Toyota Tacoma, or Taco as it’s affectionately known by loyalists, takes adventurers where rough roads don’t mean roughing it and there’s heavy lifting enough for the mother of all motocross. Viewers see the 2018 high-performance Tacoma in the videos, but there’s also a nostalgic throwback featuring coveted, early generations of Tacomas - a nod to enthusiasts’ passion for the versatile vehicle.
Toyota’s agency, Saatchi & Saatchi, produced the campaign videos. They were edited by Logan Hefflefinger at Lucky Post and directed by Brig White of Tool of NA.