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SELVARAJAN EDITS BRAND DOC “THE MISSION” FOR R. RIVETER

Channelling the enduring spirit of the American cultural icon of female empowerment Rosie The Riveter, apparel company, R. Riveter, was launched by two military spouses in a small attic, armed with a big idea, one sewing machine, and a little bit of canvas. A new brand film, edited by Lucky Post’s Sai Selvarajan, tells of the company’s humble roots and its bold and achievable mission shared by many: to inspire, engage and empower. Read more.

SELVARAJAN EDITS BRAND DOC “THE MISSION” FOR R. RIVETER


Channelling the enduring spirit of the American cultural icon of female empowerment Rosie The Riveter, apparel company, R. Riveter, was launched by two military spouses in a small attic, armed with a big idea, one sewing machine, and a little bit of canvas. A new brand film, edited by Lucky Post’s Sai Selvarajan, tells of the company’s humble roots and its bold and achievable mission shared by many: to inspire, engage and empower. Read more.